Making Brands Relevant With Real People
We’re on a mission to help your brand market with diverse communities... not to them.
From mundane to meaningful.
Traditional PR is dead and the verdict is in: your brand’s cultural impact is more powerful than any advertising campaign. It’s time to build authentic, long-standing relationships with real people on the street in this increasingly diverse world.
Creative. Conscious. Connected.
We are a media talent and relations agency that bridges the gap between corporations and communities with successful multicultural campaigns that honor community and bring real stories to life.
Dollars that make the difference.
Big budgets don’t guarantee big impact in multicultural marketing. With Concrete Runway, you see impactful results with strategic, culturally relevant initiatives.
The Values That Drive Us
integrity
We’ve built our agency with honesty and transparency.
EXCELLENCE
We aim for nothing less than the best in everything we do.
INCLUSIVITY
We believe that a more inclusive culture begins with us.
IMPACT
We redefine under-resourced communities by amplifying their voices.
Black-Owned. Woman-Led. Purpose Driven.
The special sauce behind Concrete Runway
Part creative, part brand strategist, part producer, CEO Dana Anderson’s (she/her) no-nonsense, transparent approach to life is the engine that runs Concrete Runway.
You’ll find Dana at the 6-way intersection of Actor, Boss, Speaker, Writer, Artist and Advocate — this is the junction that brings the street to the boardroom.
Dana’s extensive network of relationships with influencers, celebrities, and community organizations creates authentic connections between brands and real people.
And those connections give purpose-driven brands the opportunity to go into the spaces and in front of the face of communities that elevate their impact and transform the world.
Authenticity Can’t be Faked. It Has to be Earned.
Want to know What DEI Means For You?
I’ve Got You Covered!
We ARE the agency for you if:
- You are a purpose-driven brand that prioritizes social responsibility and community impact.
- You are seeking authentic engagement and are disillusioned with performative DEI efforts.
- You are forward-thinking and recognize the shifting demographics and cultural landscape.
- You are looking to build genuine partnerships and create culturally relevant content with the desire to connect with diverse audiences.
We are NOT the agency for you if:
- You prefer a top-down approach to marketing and community engagement
- You focus only on sales and short-term goals instead of the bigger picture.
- You prioritize surface-level engagement over deep connection.
- You believe Diversity, Equity, and Inclusion initiatives are not a priority.