Dollars That
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See the impact that non-traditional PR has on your business and the world around you.
This is Conscious Culture PR
Empowering the Next Generation: Toyota x SCF HBCU Bus Tour
The Shawn Carter Foundation’s HBCU bus tour had already been empowering students for over a decade when we introduced Toyota as the sponsor. This helped elevate the tour’s visibility through strategic branding and media coverage, turning a powerful grassroots initiative into a high-profile event.
The 2,100 mile journey earned 620 million media impressions but more importantly than that — visited 11 HBCUs, providing under-resourced students with college tours, career opportunities, and an enhanced platform for lasting impact.
Words From Our Client
Concrete Runway really understands the need for grassroots efforts to help us try and cover as much of the multicultural community -and the cultures inside those communities- as much as possible. And they have done just that.
Alva P. Adams
Executive Group Manager
Toyota Motor North America
D’Juan P. Rudolph
Manager
Toyota Motor North America
They gave us the authentic version of everything, which is essential to partnership. They helped us see the value in the different partnerships so we felt like we had a real perspective of what it was.
Driving Cultural Legacy: Lexus at The Book of HOV
We brought Lexus into the spotlight at The Book of HOV, a tribute exhibition to JAY-Z's remarkable journey. Fans admired JAY-Z’s iconic off-white GS 300 from the "Dead Presidents" video, displayed outside Brooklyn Public Library.
The exhibition saw a 467% increase in library visitors, generating over 1.3 billion social impressions, solidifying Lexus's connection to cultural history, with coverage in outlets like Business Insider, Rolling Stone, and Billboard.
Relationships Are At the Center of Everything we Do
The relationships that Concrete Runway has built with brands allow them to be nimble and provide quick, thorough responses to questions and requests.
Mia Phillips
Senior Manager | Lexus